AI-Powered Campaign Automation for Accelerate with Google
How we transformed a fragmented, manual email campaign process into a streamlined, AI-driven workflow — reducing turnaround time, eliminating back-and-forth, and enabling multilingual delivery across eight markets.
Meet the Algos
Matheus Miranda
Email & Campaign Architect
Builder & Automation LeadIvona Mileva
Senior Account Manager
Client Strategy & DeliveryThe Challenge
The Accelerate with Google (AWG) marketing team is responsible for promoting a diverse portfolio of events — from flagship gatherings like YouTube Festival and OMR with hundreds of delegates, to smaller local market events run by regional teams across Europe. Each campaign requires multiple email sends (invitations, reminders, and post-event follow-ups), translated into up to eight different languages.
The traditional process was deeply fragmented. Local market teams would submit campaign requests to the central team, but these requests were frequently incomplete — arriving piecemeal, missing critical information, and lacking the structure needed to build effective campaigns. The first time a local marketer would see what their campaign actually looked like was after it had been built, leading to extensive rounds of revision and back-and-forth.
These local market teams were also resistant to changing their established processes, making it difficult to enforce structured briefs. The result was a cascade of problems: lower quality campaigns, missed deadlines, increased stress on the central team, and ultimately a decision to limit what local markets could request — standardizing campaigns to the point where creativity and customization were sacrificed.
Slow Turnaround
Multiple rounds of revision due to incomplete briefs and first-time previews
Fragmented Requests
Local markets submitting piecemeal, malformed campaign requests
Brand Risk
Lack of template control leading to inconsistent brand presentation
Limited Creativity
Standardization forced to manage complexity, stifling campaign variety
The Solution
Rather than accepting the status quo, we flipped the entire process on its head. We rapidly built a purpose-designed tool that empowers local market teams to work directly with the campaign templates — seeing exactly what their email campaigns will look like before they are ever submitted for production.
The tool introduces a structured five-step wizard that guides marketers through Campaign Details, Brief Upload, AI Extraction, Copy Editing, and Review & Submit. This workflow ensures that every campaign arrives at the central team as a complete, reviewed package rather than a half-formed request.
AI-Powered Development
Built with AI at every step — from brief extraction to copy generation to translation — eliminating manual bottlenecks.
Controlled Workflow
Marketers edit content and imagery freely, but template structure stays locked — creative freedom without brand risk.
What We Built
Click any card below to explore the feature in detail, including screenshots and narrative.
The Impact
The transformation has fundamentally changed how the Accelerate with Google team operates. What was once a source of friction and frustration has become a streamlined, scalable system that empowers both local markets and the central team.
At a Glance
Tech Stack
Rather than receiving piecemeal emails one at a time, the team now gets complete campaign packs — organized by language, reviewed by the requester, and ready for upload. The local markets are empowered to be creative, the central team is freed from endless revision cycles, and Google stays on brand.